Digital
Case Studies
Care Hospitals
Being a premium chain, of corporate hospitals across India, we are pleased to have worked with this company which now has grown into a reputable multispecialty hospital.Care Hospitals was launching a new 300 bed facility in the Hitech City area of Hyderabad. As a small-scaled campaign, we ran a Branding Display campaign on the 5 popular local websites targeting the city of Hyderabad in order to spread the word about its new initiative. We delivered 1.6M impressions which resulted in over 1300 clicks to their website.
Doing this helped Care Hospitals attain good visibility in the digital space and drove traffic to their new facility’s website.
To help them showcase their high-rise living spaces and landscaped gardens, we launched a campaign to advertise outdoor in the following cities
- Hyderabad
- Tirupathi
- Vijayawada
- Visakhapatnam
We also selected 40-50 premium hoarding sites in Hyderabad along with 600 central medians in order to target HNI’s (High Net-worth Individuals).
Since, we have maintained good business relations with the client and are presently running a campaign of outdoor advertisement through Lolipops across Hyderabad.
TRS Party Digital Programmatic Campaign
For the recently concluded Assembly Elections in the Telangana State (December 2018), we ran an advanced digital advertising campaign for the Telangana Rashtra Samithi (TRS) Political Party on websites and mobile apps. In true BJ Digital Style, we seized the growing video consumption trend, and tailored a complete video ad campaign to meet their specific needs.
The campaign geo-targeted all of Telangana and Hyderabad to ensure relevancy in views, resulting in 33,00,000 impressions, and reaching 11,00,000 people in the entire state.
We are proud to have supported TRS party in their march to a stupendous victory.
Koya Diabetes Care
Koya Health Care specializes in the treatment of Piles, Diabetes and also forays into Mind care. For their campaign, we aimed to generate leads using Google Adwords to make their facilities accessible to potential clients. To begin with, we started off a campaign targeting the Piles treatment. With regular optimization of the Google Adwords campaign, we generated over 400 leads for them. In addition to this, we coordinated with their web design team & Google to make the necessary changes to their websites in order for them to be easily found whilst using Google Adwords.
Ultimately, we are pleased to say that we met our project objectives and the client was beyond satisfied with our work.
Global Entrepreneurship Summit (GES) 2017
The Global Entrepreneurship Summit was co-hosted by President Trump in the US and Prime Minister Narendra Modi in Hyderabad (India) in 2017. GES is an annual gathering of emerging entrepreneurs, investors and business leaders from around the world to enable business partnering opportunities and promote innovation that will transform the society. Ivanka Trump graced the event as the Chief Guest. Despite the extreme competition from other agencies pan India to advertise the prestigious global event, our agency was selected by Niti Ayog and the Telangana State Government after a rigorous review of our outdoor and digital advertising capabilities.
Digital Campaign:
We ensured that the GES media campaigns were targeted on relevant websites and mobile apps across all the main cities in India (Mumbai, Ahmedabad, Delhi, Bangalore, Hyderabad, Kolkata, etc.), resulting in around 18,75,000 impressions and reaching 10,80,000 people across India. This greatly exceeded Niti Ayog and Telangana State Government’s expectations of the campaign, successfully reassuring them of choosing to partner with us.
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